To provide the best, safest and most complete tyre service to the commercial vehicle industry by using our knowledge, expertise and technology and working with our key partners to achieve this mission
Our culture
We aim to deliver on our mission statement to our customers – contract, retail, wholesale
We do not aim to be the cheapest but do aim to always provide value
We never compromise on health and safety
Our aim is to be clear, communicative and transparent with our customers
We want to build partnerships and long-term relationships
We will support above and beyond those customers who are loyal and develop long term relationships with the business
Our People
Our employees are the heart of Midlands and delivering on our mission statement
We aim to give employees the opportunity to grow and develop in Midlands
We invest in our people
We are inclusive and value diversity. We are building a culture where difference is welcomed
We believe in paying a fair market rate wage and rewarding those employees who go above and beyond
Our Culture is reward is linked to responsibility
Responsibility is a two-way street, we have an obligation to our employees and they have an obligation to the Company, our customers and their team members
Our Community
Midland is proud to be in Borris-in-Ossory and be part of that community
We support the community not just by business activities but being a positive influence and contributor back to wherever we have offices
The community we operate in is part of our team and what helps us deliver our Mission
As we grow and expand we will not lose our community values which underpins who we are and how we do business
As a leading member of the Irish Tyre Industry Association (ITIA) we are working on developing sustainable solutions within the industry for the benefit of all
We are active members of the Repak ELT scheme since its inception
We aim to manage the full life cycle of a tyre to minimize the carbon footprint and bring improved environmental outcomes for all
We have and will continue to support charities and worthy causes both by sponsorship and organizing fundraising events
We will use our market position with manufacturers to bring attention to charitable and worthy causes