Corporate Responsibility

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CSR refers to the way in which businesses regulate themselves in order to ensure that all of their activities positively affect society as a whole. CSR policies aim to guarantee that companies work ethically, considering human rights as well as the social, economic and environmental impacts of what they do as a business.

Midland Tyres Services is committed to ensuring that as a business are work is conducted as ethically, considering human rights as well as the social, economic and environmental impacts of what they do as a business as possible by following the below policy.

In addition, we believe in giving back to our local area and to the community at large and have set out below a number of initiatives which we have undertaken in 2019 and 2020. We will continue to support and carry out further initiatives in 2021 and beyond.

Who we are and what we do

Midland Tyre Services - Ireland's leading supplier of truck, agri and off-the-road (OTR) tyres. Expertise in fleet management and through our maintenance programs as well as the 24-hour Ireland-wide truck breakdown service and truck blow outs.

We pride ourselves on being Ireland's Number One destination for anyone seeking quality, expertise, unrivalled customer service and innovation.

We believe as a business in supporting worthy causes and those in need. In 2020 we carry out a number of activities, with the involvement of staff, suppliers, customers and friends of Midland Tyres to give back to the Community. These included:

  • In July 2020 staff at Midland Tyre undertook a series of challenges, with the company donating €250 for each one completed. Customers and members of the public could also text to donate €4.
  • The challenges included the egg, sugar and shot challenge, the press up challenge, the ice bucket challenge and the hurling ball challenge, all of which took place at Midland Tyre Services in Co. Laois. The fundraiser raised over €10,000 for Pieta House the suicide and self-harm crisis centre.
  • In November 2020 the staff of Midlands grew moustaches for Movember. This included an online vote every week for the “dustbuster of the week” and we raised over €10,000 for Movember is a charity tackling men’s health on a global scale, year round.
  • As part of our Movember initiative the Company matched the public donations to Movember and donated over €10,000 to Cork Penny Dinners, one of Cork’s oldest caring charitable organisations who help those in need. Cork Penny Dinners provide hot nourishing meals daily. In addition, sandwiches, biscuits, fruit and juice are also available to take away as an evening meal

Midland Tyres has been based in Borris in Ossory for over 20 years and we are committed to maintaining and expending our presence in Borris-in-Ossory

  • We believe in supporting the surrounding community by employing local people.
  • We support our staff in training and hope to allow them to develop their career.

At Midland Tyres we understand that we have a major impact on our customers environmental policy. We always aim to provide our customers with the very best tyres to suit their use case. By doing this we are able to positively impact our customers fuel consumption as well as their waste production. We aim to get 4 lives out of each tyre by recutting and rethreading policies. The ultimately reduce, reuse, recycle policy. Once a tyre becomes end of life, we dispose of using licensed recyclers -and these tyres find a new use in playground surfaces or insulation products.

We are committed to managing our business in a way that is both socially and environmentally responsible and to making a difference for our planet and in our communities. This commitment extends to the goods and services we purchase and to the choice of suppliers with whom we work.

We hold our suppliers to the same high standards of social responsibility that we hold ourselves. To ensure they recognize and uphold these standards, we have developed a Supplier Code of Conduct. We support this code by conducting supplier assessments.

The code reflects Midland Tyre Services values and vision for the future and our expectations of our suppliers, including acting ethically and with integrity, maintaining data privacy and security, reducing environmental impact, and providing working conditions that support safety, well-being, and health.

Our sustainable procurement strategy, along with our Sustainable Procurement Policy, supports social responsibility within our firm while driving high standards of environmental and social responsibility among our suppliers and more broadly across business and society. It is one of the many ways we work with people and organizations beyond our firm to practice and promote social responsibility.

At Midland Tyres Group, we are driven by a deep commitment to safeguarding our environment and fostering sustainability in the commercial vehicle industry. Our tyre distribution and fitting services go beyond meeting the needs of our customers; they also align with our vision for a cleaner and greener future.

Environmental Responsibility: We understand the significant impact that tyre-related activities can have on our planet. Therefore, we have taken proactive steps to measure, monitor, and reduce our environmental footprint. Our efforts include:

Tyre Recycling and Lifecyle management: We actively participate in tyre recycling programs, ensuring that end-of-life tyres are processed responsibly and reused in various eco-friendly applications. This reduces landfill waste and conserves valuable resources.

Energy Efficiency: Our operations are optimized for energy efficiency. From our distribution centres to fitting services, we employ energy-saving technologies, and practices to minimize our carbon emissions and reduce our energy consumption. We have a minimum age profile for all our fleet of 3 years, this ensures that we always have access to the latest technology in terms of fuel economy

Low-Rolling-Resistance Tyres: We promote and offer low-rolling-resistance tyres, which not only enhance fuel efficiency for our commercial vehicle customers but also reduce carbon emissions, contributing to a cleaner atmosphere.

Waste Reduction: We continuously strive to minimize waste generation through efficient inventory management and responsible disposal practices. This reduces our impact on landfills and supports a circular economy.

Eco-Friendly Technologies: We invest in the latest eco-friendly technologies to improve our service efficiency while minimizing our environmental impact. This includes eco-conscious equipment and processes.

Employee Training: Our team is educated and trained on sustainable practices, including defensive driving, ensuring that our commitment to environmental responsibility is ingrained in our company culture.

Community Engagement: We actively engage with our local communities to raise awareness about environmental issues and support local environmental initiatives, further strengthening our ties to the places we serve.

Our pledge to protecting the environment extends to every aspect of our business. We believe that by taking these measures, we can not only meet the tyre needs of our customers but also contribute to a sustainable future for generations to come. At Midland Tyres Group, we are not just tyre experts; we are environmental stewards, dedicated to preserving the planet we all share.