Cookie Policy
How we use cookies and how to manage your choices.Last updated: [VERIFY: DATE]
This Cookie Policy explains how Midland Tyre Services Limited (“Midland”, “we”, “us”) uses cookies and similar technologies on www.midlandtyres.ie. It should be read together with our Privacy Notice.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They let the site remember your actions and preferences over time. We also use similar technologies such as local storage and tags, which we refer to collectively as “cookies” in this policy.
2. The cookies we use
We group cookies into three categories:
Strictly necessary — required for the website to function (for example, security and remembering your cookie choices). These are always active and do not require consent.
Analytics — help us understand how the site is used so we can improve it. These are only set after you consent.
Marketing — used to measure and improve our advertising. These are only set after you consent.
We do not set analytics or marketing cookies until you accept them through our cookie banner.
3. Cookies currently in use
| Cookie | Provider | Category | Purpose | Retention |
|---|---|---|---|---|
| mts_cookie_consent | Midland (this site) | Strictly necessary | Remembers your cookie choices | 6 months |
| _clck, _clsk | Microsoft Clarity | Analytics | Session replay and usage analytics | Up to 1 year |
| (GTM-managed tags) | Google Tag Manager | Marketing | Measures advertising performance | Varies by tag |
[VERIFY] Confirm this table against the tags actually live once the analytics migration to GA4 is complete. The previous live tag was a legacy Universal Analytics property (UA-193257659-1), which Google discontinued in July 2023 and which has been removed from the site. Only list a provider if it is actually deployed and gated behind consent.
4. Third-party cookies
Some cookies are set by third parties that provide services to us, such as Google (Tag Manager) and Microsoft (Clarity). These providers process data under their own privacy terms. We only allow them to run after you have given consent.
5. How to manage your cookies
- Use the “Cookie settings” link in the footer of any page to change your choices at any time.
- You can also block or delete cookies through your browser settings. Note that disabling strictly necessary cookies may stop parts of the site from working.
6. Changes to this policy
We may update this Cookie Policy from time to time. The “Last updated” date above shows when it was last revised.
7. Contact
Questions about this policy: info@midlandtyres.ie · +353 (0) 505 41102 · Main Street, Borris-in-Ossory, Co. Laois, R32 WKD4.